Course - How to set up an online shop, blog and social media presence

by Silvana de Soissons20th June 2014

Do you want to learn how to set up your own online shop and how to use social media and blogging to drive customers to your offering?

What are the important points about website design, commissioning the right designers and photographers, identity, layout, distribution, marketing, accounts, budgets, cost controls, stock-keeping, contracts and licensing? What do you need to know before creating your own low-cost pop-up shop in order to showcase your products and brand, or what points are important when looking for high street premises once the online platform is launched?

In this one day course the owners of The Foodie Bugle and its shop, Silvana and John-Paul de Soissons, will be telling you all about how to get started in your new online retailing venture, what pitfalls to avoid and what routes lead to success. Drawing from their own experience in researching and implementing the launch of The Foodie Bugle Shop, they will be sharing useful, practical, frugal and relevant tips that can be used by aspiring retailers in any industry sector.

Course details

Location: Bincknoll House, Bincknoll, south of Royal Wootton Bassett, Wiltshire, SN4 8QR {directions below}

Trains and Motorway: We are just 10 minutes south of Junction 16 of the M4 motorway and 10 minutes south of Swindon station {London Paddington in 60 minutes, lots of taxis at Swindon station}

Telephone: 01793 852272

Dates of course: 23rd July 2014, 6th August 2014 and 3rd September 2014

Time: 10am – 3pm

Cost per person: £80.00

Included: Teas, coffees, cold drinks and cakes. A seasonal lunch of local ingredients and wine will be served at 12.30pm.

To purchase tickets: You can purchase tickets in our shop here.


Silvana de Soissons: After a BSc degree in Economics from Bath University, Silvana worked in the City of London in money market trading for almost ten years, followed by a career in cooking, cookery teaching, catering, food writing and styling. She launched The Foodie Bugle online journal in 2011 {winner of The Guild of Food Writers New Media Award in 2012} and its shop in January 2014.  

John-Paul de Soissons: After a BA degree in Classics from Oxford University, John-Paul spent 27 years working for two global investment banking groups, originating and structuring leveraged finance transactions for big brands, including Fat Face, Pets at Home and Pret A Manger. 


Directions to Bincknoll House from the M4 Motorway
From Junction 16 of the M4 motorway, take the A3102, signposted towards Royal Wootton Bassett and Calne.
Directly opposite the Sally Pussey Inn pub turn left into an unmarked, narrow rural lane, and proceed for ¼ of a mile.
At the next junction (Vowley Cottage) turn left, into the no-through Bincknoll Lane, and carry straight on for two miles. It’s a narrow lane – go slowly!
You will go over a little bridge and pass several farms (Little and Great Chaddington farms, Vowley Farm) and a riding school. You will eventually reach the hamlet of Bincknoll, with only five houses. Bincknoll House is the very last house, where you can go no further and the lane ends, on the left hand side, behind a red brick wall. Turn left into the gravel driveway, through the open gates.

Directions from Marlborough
From Marlborough, go up Kingsbury Street, and turn left at the signpost for Rockley and Broad Hinton, which takes you past the Marlborough Golf Course and into the Marlborough Downs, past the Barbury Castle Estate on your right.
At the bottom of Hackpen Hill you will come to a junction. Turn right then immediately left, straight through both Broad Hinton and Broad Town, and onwards straight onto Royal Wootton Bassett.
Arriving at the outskirts of Royal Wootton Bassett (you are now travelling on Station Road) turn right into Nore Marsh Road.
At the roundabout take the second exit into Bincknoll Lane, and at the next roundabout go straight over, second exit once again, towards the hamlet of Bincknoll. It’s a narrow lane – go slowly!
Carry straight on down this long, rural no-through lane for 2 miles, following the directions “Directions from the M4 Motorway”, point 4 above.

Directions from Calne

From Calne, take the A3102 road towards Royal Wootton Bassett. As you enter the outskirts of Royal Wootton Bassett, after crossing a bridge, turn right into New Road, and then at the T-junction, turn left into Station Road.

Drive straight on and then turn right into Nore Marsh Road. At the next roundabout take the second exit into Bincknoll Lane. At the following roundabout take the second exit again, straight on towards the hamlet of Bincknoll.

Carry straight on down this long, rural no-through lane for about 2 miles, following the directions “Directions from the M4 Motorway”, point 4 above. It’s a narrow lane – go slowly!

About the Author

Silvana de Soissons is the founder of The Foodie Bugle Shop and its journal. You can follow her on Twitter @SilvanadeS and @TheFoodieBugle and on Facebook and Instagram @TheFoodieBugle