The Independent Bath Media Trail

After four months of preparation we did it!

The Independent Bath Media Trail took place on 30th March 2017 and a lively group of 25 photographers, social media wizards, journalists, bloggers and PR experts came together to celebrate #independentbath, the community of independent businesses in our city.

The media represented were national newspapers, glossy magazines, blogs and broadcasting – from lifestyle to food, drinks, interiors, travel and business, just about all commercial areas of publishing were covered. Below is a list of those who participated in the trail and their social media accounts.

Visit Bath were very much involved from the start – they helped promote and direct the day and they are always proactive.

Tea and Thoughtful Bread almond croissants were served in The Foodie Bugle shop in Abbey Street whilst we welcomed all the media – some came as far as Derbyshire, the Cotswolds, Bristol, and London to participate!

We introduced the day as an opportunity to showcase the hard working and imaginative entrepreneurs around our city who own small, family shops, cafes, galleries, restaurants, hotels and cookery schools.

Armed with notebooks, cameras and mobile phones we made our way through those streets and lanes which are not on the main thoroughfares or well beaten tourist paths – in those parts of the city where artisans, makers, producers, cooks and craftspeople work and serve locals, tourists and visitors. We are so grateful for all the Instagram, Facebook, Twitter and blog buzz on the day – the enthusiasm and passion of the media highlighted the amazing quality of service, products and displays organised.

The #independentbath hashtag on Instagram alone is testimony to the amazing skills on display.

Local Bath photographer Paolo Ferla took the photographs – he was working with Pixie App,  a new app that is free to download and showcases independent businesses in the city, and one day, hopefully, all the cities in Britain. The app rewards loyalty and repeat business with extra money and it enables visitors to walk the streets like a Bathonian, encouraging curiosity and a sense of discovery. Founder Greg Barden calls himself the Chief Explorer. Pixie gave each journalist £20 to spend on the app on the day, a reward for coming!

Rachel Demuth of Demuth’s cookery school and her team made farinata and hot cross buns to welcome the guests, Thoughtful Bread served salted caramel and popcorn macarons with rhubarb cordial and mint tea, Society Cafe served cascara with mint and lime and basil shortbread biscuits, Acorn Vegetarian treated the party to an amazing three course lunch {we took over their entire ground floor!} and No 15 Great Pulteney laid on an enormous high tea, replete with cut finger sandwiches, patisserie, tiramisu cups, chocolate mousses, jammy cream scones and cake.

So many businesses gave goodie bag treats – we are really fortunate to have such a collaborative group of individuals who really understand the importance of media trails to raise awareness of independent businesses and their role in sustaining the micro-economy and vibrancy of the city. At the end the journalists and bloggers headed back home with two filled Independent Bath goodie bags each – little treats of gratitude.

Very sadly we were unable to visit every business on the itinerary list – we simply ran out of time, because so many journalists wanted to interview the business owners and find out more about them and their goods. Who can blame them? We could have stopped for hours at each point – the range and diversity of skills  in the city are enormous.

The day was such a success that everyone wanted more – another independent media trail for Bath featuring different businesses? Watch this space!

If you would like to organise a media trail for your street, town or city, I have written another blog post here listing my top twelve tips for organising it. Good luck! 

Itinerary  The Independent Bath Trail  30th March 2017

10.00 am

Welcome Teas and Thoughtful Bread artisan pastries in The Foodie Bugle, 2 Abbey Street, Bath BA11NN

10.45 am

Trail walk starts

Abbey Green – Georgian Tearooms and The Bath Bun, Carole Waller & Gary Woods Gallery, Timber Treasures, No 3 Abbey Green, San Francisco Fudge Factory etc, etc.

North Parade – Charlotte Brunswick Chocolates, Sally Lunn’s, Acorn Restaurant etc, etc

Terrace Walk – Demuths Cookery School, Independent Spirit etc, etc

Kingsmead Square – Society Café, Grace and Ted etc, etc

Barton Street – Thoughtful Bread etc, etc

John Street – Mr. Bs Emporium of Reading Delights, Paxton & Whitfield etc, etc

Queen Street – Spotty Herberts etc, etc

Milsom Street – Brissi, Hunter & Sons etc.

12.30 / 12.45pm – LUNCH– Acorn Restaurant – North Parade

2pm  Trail continues

Parade Passage – The Makery etc, etc

Green Street –Maze etc, etc.

Broad Street – Rossiters, Magalleria, Grace & Mabel, Make Up Little Lab, etc, etc

Walcot Street – Melanie Giles, Katherine Fraser, The Fig Store, Yarn Store, Graham and Green, Didi Cakes, Meticulous Ink etc, etc ,

Bartlett Street – Article Bath, David Simon Contemporary Gallery etc, etc

Argyle Street – Found etc, etc

3.30pm –BUFFET TEA  at No 15 Great Pulteney Street

5pm – End of the trail– Goodie bag collection with gifts from #independentbath.

Attendees of the Independent Bath Media Trail 

Journalists and Magazine Editors

Sarah Baxter

Freelance journalist – The Sunday Times Travel Magazine – The Guardian – Twitter and Instagram @sarahbtravels

Sarah Feeley

Associate Editor – The English Home magazine – Twitter @EnglishHomeTeam

Rhiannon Batten

Travel Editor for Olive Magazine – Twitter and Instagram – @olivemagazine and @rhiannon_batten

Gilly Smith

Podcast producer for delicious magazine on Instagram and Twitter  @foodgillysmith and @deliciousmag

Veronica Henry

Bestselling author published by Orion – her next novel is based around food in Bath – Instagram @veronicahenryauthor and Twitter @veronica_henry

Felicity Spector

Deputy Editor of News at Channel Four and also writes for delicious magazine Twitter and Instagram @felicityspector

Jo Fairley

Founder of Green and Black’s Chocolate and The Perfume Societry – Journalist for The Daily Mail, YOU magazine, Red, Waitrose Magazine – Instagram @jofairley and Twitter @jojosams

Hannah Gresty

Editor of Director Magazine – Instagram @directormagazine

Emma Lewis

Photographer Elle Decoration, Country Life, House & Garden, RED mag etc Instagram @emmalewisphotographer

Lisa Evans

Editor of Bath Life Magazine Instagram and Twitter @bathlifemag

Georgette McReady

Editor of The Bath Magazine Instagram and Twitter @thebathmagazine

Jess Carter

Editor of Crumbs – Instagram and Twitter @crumbsmag

Miranda York and photographer Ross Turner

At The Table magazine – Instagram and Twitter @__atthetable__

Robin Savill

Editor of Somesuch magazine – Instagram @somesuchmagazine and Twitter @somesuchmag

Emma Frayling

Head of PR and Communications for Visit Bath – Instagram and Twitter @visitbath

Travel-food-lifestyle bloggers- social media wizards:

Caroline Davis

Trend Daily @carolinedavis.stylist

Rowena Scott-Campbell

Grain and Feather – Instagram and Twitter @grainandfeather

Lou Archer

Little Green Shed – Instagram and Twitter @littlegreenshed

Laura Pashby

Circle of Pines – Instagram and Twitter @circleofpines

Caroline Peel

Food Pr and Marketing – Instagram @carolinepeel and Twitter @CarolineCharles

Kym Grimshaw

Instagram and Twitter @kimgrimshaw

Lucy Brazier

Country Calling Blog – Instagram and Twitter @countrycalling

Greg Barden and Brie Attwood

Pixie App – Instagram  and Twitter @pixieapp

Paolo Ferla

Photographer – Instagram and Twitter @FerlaPaolo

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